Why Companies shouldn’t build Online Communities..
Forget about Communities.Don’t do it. Don’t even think about it. Oh I know that communities are all the rage currently – companies are falling over themselves to create, build and own their very own...
View ArticleContinuing the Conversation: For Companies, Build Teams, Not Communities
Yesterday I posted a response to all the wonderful comments and contributions that you all made to my last post on “Why Companies Shouldn’t Build Online Communities“. As I plan to delve further into...
View ArticleDefining the “Social Team”
If you’ve been following me online on Twitter or elsewhere, you’ve probably heard me mention the concept of “Social Teams” more than a few times recently. It is, in my mind, a powerful idea that has...
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